No it’s not a concept watch, it’s a watch; and if you guessed Japan…you are right.  It always seems like they are 100 steps ahead of us!  This watch is just cool.  There’s no ifs, ands, or buts about it.  Who wouldn’t want this watch from luxury watch retailer Tokyoflash Japan?

The watch is called the Tokyoflash R75 and it features bright LED lights that tell the time in 3 different ways. All you have to do is touch the button to display the time you want.  As you cycle through, just stop on the one you like.

There’s two buttons. The first button (at the top right) goes let’s you choose date mode.  It’ll tell you what month it is by the number of dots lit up at the top and it’ll tell you what day it is by the lights at the bottom:

The second button (bottom right) takes you through time cycles which include Minute Centric Mode, Hour-centric Mode, and Binary Mode.

But the look is pretty amazing. It’s made entirely of stainless steel and has that futuristic “Matrix” look that get some eyes turning. It’s a unisex design, has a butterfly clasp, 33mm case diameter, 170 g in weight, and 3ATM of water resistance.

So, at $250 dollars, I think I just may choose the red pill.

At The Watch Digest we love concept watches so much that sometimes we get them mixed up with the real thing.  The great thing about concepts is that it’s like a high energy game on which concept watch has the guts to come to life and hit mainstream?

Our favorite places to check out concept watches would have to be Yanko Designs where designers submit some innovative concepts that will blow your mind.  For example, Above is the “Cycle” Life Watch by Andy Korovets, said to be a joke, the designer creates a creates a watch that cycles through the life of a modern man.  It starts off with “WAKE UP!” continues to CAR, PC, CAR, TV, and ends with “GO TO SLEEP”.  Pretty funny, but actually simply revolutionary.

This next watch below is the Elio Linear Scale Watch by Piere Haulot and William Boullier.  This is a “deep” watch conceptually; it’s based on the idea of a linear scale in terms of short term or long term goals.  So it measures the time spent and time remaining on just about anything… including starting your own business, working out, or finding the  cure for AIDS…

Okay, next is the Luna Watch by John Pszeniczny inspired by Swarovski.  The watch is all about suspension, touch, and balance.  The watch is made of crystal, stainless steel, and Spessartite Garnet; you can tell time by touching two points that seem to “float inside the crystal”.

Finally, below is an edgy and funky watch called Arresting Development and designed by Luis Berumen.  The watch takes its name quite literally and combines fetishes with technology, and edginess.  It’s basically a digital watch inside stylish handcuffs… hmmm?

Prada and LG just released the new Prada Phone by LG.  It’s sleek, it’s new, and looks to be just as popular as the first one… but this is not a cell phone blog so why are we talking about a Prada Phone?  Well the Prada Phone by LG threw the watch world a fast one by including a new accessory with the phone, The Prada Link, a digital watch that links directly to the phone.

The Prada Link has a 48 hour standby time and a 2.5 hour charging time.  It’s made of stainless steel metal and has a genuine leather strap and 3 ATM of water resistance.  Although the Prada Link only has three buttons on the right, those three buttons can do a lot including:

• caller id
• call history
• snooze/reject a cal
• full text messaging display
• call and alarm alerts with a ring or vibration
• alarm stop
• alarm snooze
• watch themes
• world time
• stopwatch
• batter indicator

Amazing…

Luxury digital watches are becoming the wave of the future, especially when made by a company called Nooka.

Nook was created by Matthew Waldman in 1997 whose first idea came to life on a napkin… like all great artist beginnings; the napkin made its way to New York and viola, Nooka was born.

So what exactly does the word Nooka mean?  Well it depends on who you are.  If you’re a Hawaiian then it means “sleek”, if you are a history buff then it’s from the ancient Amararunk’thuh word meaning “future is now”, if you are a New Yorker then it’s a pet name that means “New Yorker”.  Whatever it means to you, the timepieces design touch all of using design, diamond, crocodile bands, digital displays, bold colors, and inventiveness.

The watch I picked out above captures the heart of the company; it’s called the Zing Zoo BK and has 16 diamonds around the digital display.  The strap is made of certified farm raised crocodile skin and is available in black or brown.  Other specifications include.78 carats of diamonds, 5ATM of water resistance, stainless steel case, LCD display with backlight, and a 1 year warranty all for $3,000.00.

I was standing at the check out line at a large chain store; my arms were laden with all kinds of merchandise. The store was officially closed for the day and all the weary shoppers were waiting to complete their purchases. A boy of about 8 years old was standing next to his mother looking at his new gift. His mother smiled happily, glad that her son was so pleased. The gift was a digital watch with a plastic black band. I must have been around the same age when I got my first watch just like the boy. Those happy memories of childhood brought a slight smile to my face.

“What does this do?” The boy in line was showing his mother the watch and pressing the small silver buttons.

“What does this do?” repeated his mother a bit puzzled.

The boy turned the watch over, squinted at the round case back.

His mother watched him for a second a slight frown between her eyes, “Why, it tells the time.” She said

“Tells the time!” the boy said, “But what does it do?”

I, too, was a bit puzzled over the boy’s childish bewilderment, but then I realized that kids growing up today are bombarded with fancy gadgets that whirl and pulsate with sounds and images, and according to the boy this watch was a bit simple. However simple as it may seem; the mere art of capturing something so intangible as time, is a wonderment in itself.