Back in January we did a story here on Watch Digest entitled “Essence of Aspen Mountain Captured In Time” when we first found out about the Aspen One Watch collection.  Although the luxury watch is pricey, it seems to be a big hit with collectors.

Elle Macpherson actually helped with the launch of the watch during an event at the Aspen Mountain Club which is a ski club for A-listers.  The watch retails for $49,000.  Here are some memorable quotes about the launch.

According to AVSC Executive Director Marke Cole:

As a mother and skier, Elle knows how important it is for all children in the valley to have the opportunity to experience our mountains in winter. Her wonderful generosity and the amazing cooperation from Aspen Jewelry and Watches means AVSC can help the many families who need support this year. What a beautiful way for them to give back to the community which has become special to them.

According to Aspen Jewelry and Watches founder and CEO Rene Van Ass:

By marketing this collection, we are marketing Aspen as it is…and what it was. We will emphasize Aspen’s rich history, and we want people all over the world to fall in love with Aspen even more.

According to Challenge Aspen CEO Houston Cowan:

The proceeds from this watch will scholarship more than 50 families with disabilities to enjoy Challenge Aspen’s winter and summer programs. Elle and Rene have truly helped us take the ‘dis out of disability’ for some very special young people.