It doesnt tell time!

300k Watch is Really a Hot Luxury Watch

Have you heard of this thing? It’s the hottest new “luxury” item to
hit the jewelry market in years, and quite possibly the stupidest.
Swiss watchmaker Romain Jerome came up with the concept, called the Day&Night,
and already has it selling like hotcakes. In fact, the watch sold out
completely without two days of its launch and is now on backorder.

“With no display for the hours, minutes or seconds, the
Day&Night offers a new way of measuring time, splitting the
universe of time into two fundamentally opposing sections: day versus
night,” Jerome explains on his web site.

The watch has two tourbillons — fancy lil’ wheels that can balance
the effects of gravity to keep your watch accurate. Very important,
clearly, since this watch doesn’t actually tell you the time. It
instead, as the name suggests, only shows you whether it’s day or
night. But it evidently does so within a millisecond of accuracy.

Now, the designer’s whole selling point is that it’s the “ultimate
luxury” to not have to worry about time. And I get that. When I’m not
on a specific schedule, I’ll leave my watch at home. It makes me feel
as unconfined as a freshly escaped farm sheep roaming the countryside.
The difference, of course, is that I’m not paying $300,000 for that
readily available luxury.

Jerome calls the Day&Night a “new interpretation of time.” I
call it a “new waste of time” — and money. Sorry, high society, but
this one is taking the idea of silly spending just a bit too far.