The newest luxury brand on the block, Nubeo, has chosen Kobe Bryant to sponsor their new brand ambassador. The new sports watch is called the Black Mamba which is derived from Kobe’s court nickname.

Kobe is very vocal about the fact that the has been actively involved in the watches design process and Nubeo clams that it has created the most complex luxury watch case because of the numerous parts involved in the construction of the case.

Most Nubeo designs are focused on ocean environments and this luxury watch is no different. It costs around 285,000 thousand dollars for the most limited version which includes materials like black titanium, ceramic, black sapphires, and sapphire crystals,