Hollywood glamour hasn’t gone too far in this economy.  Audemars Piguet has announced that it will be “the” sponsor for the 63rd Annual Tony Awards.

The Tony Awards will be held on June 7th at Radio City Music Hall in New York. We love the fact that Audemars Piguet will be thinking out of the box when it comes to incorporating their luxury watches into this year’s Tony Awards theme.

The luxury watch company will be putting on display… right on the red carpet… 8 solid aluminum clocks decorated by the nominees for Best Play and Best Musical to represent each of the productions.

Of course it doesn’t stop there, after the award Audemars Piguet will take the clocks and put them on display on 57th street in Manhattan at their flagship boutique and then auction them off for The Actor’s Fund.

According to Francois-Henry Bennahmias, CEO & President of North America Audemars Piguet:
“The Tonys are a perfect complement to Audemars Piguet, as theatre celebrates life on a daily basis and rewards all those who experience it.”

Of course, we would love to get an inside look at the making of the luxury clocks.  We know Audemars Piguet is pulling out all the stops.

Source: JCK Online